Mac Tablet Changes Everything
Whether or not the rumors are true about the Mac tablet, the idea of a multimedia enabled tablet is shaping the discussion about the future of media. Brian Lam at Gizmodo first connected the mulitmedia dots with his post titled Apple Tablet To Redefine Newspapers, Textbooks and Magazines.
But while the idea of print on the Tablet is enticing, it’s nothing the Kindle or any E-Ink device couldn’t do. The eventual goal is to have publishers create hybridized content that draws from audio, video and interactive graphics in books, magazines and newspapers, where paper layouts would be static.
Gizmodo mock up of Apple Tablet by Jesus Diaz
The discussion continues with “The Fake Steve Jobs” on Huffington Post
It’s like this: New technology creates new ways to tell stories. That’s the exciting thing. Not the tablet itself, but what it means for news, for entertainment, for literature. Gasp. Geddit? Is the light going off yet? This is what Anton Chekhov meant when he said that the medium is the message. This is why the Tablet is so profound.
He goes on to say:
We’re talking about an entirely new way to convey information, one that incorporates dynamic elements (audio, video) with static elements (text, photos) plus the ability for the audience to become content creators, not just content consumers.
and
But here, in the realm of the Tablet, we need to deliver more than a piece of cool hardware. We need to reinvent the way we tell stories.
So what’s needed to move the publishing industry forward and solidify tablet technology is a new way to tell stories. Interesting, since myself, Alexx Henry, Lou Lesko and everyone else involved with the Collision Conference have been saying the future of photography is telling visual stories with movement. The medium is changing from print to pixels and the opportunities are just starting to become clear as the pieces fall into place around video enabled still cameras, multimedia tablets, digital signage and mobile phone platforms.
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