Great practical tips from ASMP
There’s been some great stuff posted on the American Society of Media Photographers blog recently, including two nice gems this week covering some of the practicalities of running a business in multimedia production.
First, from Paula Lerner, is Factors in pricing multimedia projects which poses the question: how should you charge for multimedia works, and how should that fee be calculated?
For many people just making the transition to multimedia from still photography, this will be an entirely new experience. Paula says:
“If you are doing your first project and don’t know how long things will take you, go out and produce a project on your own to get a sense of it. Yes, there will be a learning curve and hopefully you will get faster as you get more experience (just like with stills), but at least you will have a starting point.
Second, there’s a great post by Judy Hermann on the lessons learned during a digital video project. My favorite from her list of tips is number 4:
“Time away – After watching our footage over and over and over (and over) it got really hard to figure out how long someone who’d never seen the shots before would need to see a clip before moving onto the next thing. Every few hours, we really needed to get away from the project for a few hours so we could refine our edits with fresh eyes.”
Something I find myself doing almost every day while writing.




