Bron Imaging Blog
Posted by Michael Britt on February 12, 2010 · Twitter · Facebook · Reddit
Bron Imaging has some great information and articles up on their blog. Many of you probably don’t realize this but Bron has a line of HMI lights that are really efficient and in some cases water and weather resistant. They are called Kobold HMIs and you can find them here. This means that they are paying close attention to the rapid convergence of video and stills.
From their blog article (that sounds vaguely familiar) The Shooter > Did Digital kill the Photo-Star?
One day when I picked up some gear at T.R.E.C. Rental, I discussed the issue briefly with Ken Kobayashi, a great guy and one of the best veterans of the Rental-Industry here in New York City. He showed me some little video on the website of a big retail fashion-brand where jeans were featured with a model’s 360º-turn. Ken’s point made sense! Why hire a separate video-crew if it is more cost-effective to let the still-photographer shoot both?!
The moral of the tale is that Video most definitely has to be part in the package of any successful commercial photographer in the future. Why not – who knows what’s waiting down the road!
Thorsten Roth goes on to say:
If the photography-market will polarize more and more between fast food and fine dining and you don’t like to eat at McDonalds you better develop a distinguished photography-style that makes you out-standing and recognizable. This will make the negotiations around post-production much easier. You will have much more clout to place your editing and your preferred retoucher on the job!
And to summarize > Let’s not cry about past glory! Like a prize-fighter we are only as good as our last fight. In commercial photography, whoever wants to be successful has to be part of the technical and creative evolution. And if you don’t want to make the extra effort, somebody else will do it and fill the gap you left.
Check out the rest of the blog. You might also like these articles:
Amber Gray Mixed Still and Video Beauty Shoot
