Will the 3D bandwagon bust?
Mike Fleming of Deadline New York raises a brilliant point about new crop of 3D movies; the studios love the the steeper ticket prices, but if the market gets flooded with cheesy looking 3D it will stunt the growth of the genre. Fleming reports that some directors are pushing back against the trend.
“After Toy Story, there were 10 really bad CG movies because everybody thought the success of that film was CG and not great characters that were beautifully designed and heartwarming,” Avatar’s James Cameron told me recently. “Now, you’ve got people quickly converting movies from 2D to 3D, which is not what we did. They’re expecting the same result, when in fact they will probably work against the adoption of 3D because they’ll be putting out an inferior product.”
Read the full article here.
