The 5D is so last week.
Have a look at the video video that was shot entirely on an iPhone 4 in 48 hours by Michael Koerbel. With the iMovie app on the iPhone 4 and obviously fabulous results as evidenced below, I predict journalism is going to go through a radical change. If you recall Michael Britt and I used an iPhone rig, created by Michael, to cover NAB this year. We were shooting and posting video form the show floor, while our competition was up in the press room transcoding and cutting their footage from their 5Ds. Michael and I went with the supposition that sacrificing some of the quality in favor of immediacy was more important. It was a gamble that paid off. Our nascent blog got massive amounts of traffic and we were able to cover more things more quickly.
Now with the iPhone 4, it takes what Michael did at NAB to a whole new quality and workflow level that is completely viable for online journalism.
“Apple of My Eye” – an iPhone 4 film from Michael Koerbel on Vimeo.




