Pro-Produced YouTube Channels
Deadline Hollywood is reporting that Google is preparing to announce more that twenty-five pro-produced YouTube channels at the end of the month. If successful this could provide an opportunity for micro production filmmakers to get access to a formal distribution channel that has some budget to pay for productions.
Google hopes that the slick productions will open doors on Madison Avenue where many major advertisers still turn their backs on YouTube’s user-generated content. If the financial model works, then Google could launch countless channels to make it the destination of choice for people who want to explore passions or interests that are too specialized for mass media including broadcast and cable TV.
The whole story can be found here at Deadline Hollywood.
