This is a nicely crafted mini-doc about a watchmaker in Brooklyn by Dustin Cohen. I reached out to Dustin to get the inspiration behind the video.
“Made In Brooklyn” is a video series I started about creators, craftspeople, and artisans who are based in the borough; almost an homage to Brooklyn. I’ve lived in Brooklyn for 7 years and I find it amazing how many people are making/innovating/producing things here.
I think there’s been this resurgence within people to seek out things “Made in America.” Even more so here in New York City, consumers seem to really enjoy objects that have a “Made in New York” or “Made in Brooklyn” tag. People are drawn to things that are created by an actual person and not a mysterious factory thousands of miles away. Getting to buy a product directly from the person making it, interacting with them, it’s all part of the experience and people take a lot away from that.
Between online sites like Etsy, and places like The Brooklyn Flea and Renegade Craft Fair there are more opportunities for these craftspeople and artisans to directly connect with potential customers and I think this has opened up the door for a lot of new businesses to set up shop here in Brooklyn. In conjunction with that you have the family run businesses that have been here in Brooklyn for generations and despite wars, recessions, and globalization are able to stay open and make it work. Both kinds of stories are incredibly interesting to me and I think it’s something that is worth shining some light on.
The “Made In Brooklyn” videos are simple, elegant stories made by a passionate filmmaker about people who are passionate about their craft. Many thanks to Dustin for taking the time. His video is now a part of the Screening Room.