Information was leaked today about a new Canon fixed lens compact camera the G1X. Canon has been on the sidelines for the mirror-less camera revolution and it looks like they are finally going to release something that photographers might be interested in using when they don’t want to lug around a full DSLR rig. The name is a little too close to the Panasonic GX1 to be a coincidence. The marketing guys at Canon may be trying to ride the wave of consumer interest in large chip carry cameras generated by Panasonic and the Micro Four Thirds consortium that has culminated in the Panasonic GX1 which is an amazing little carry camera with interchangeable lenses. To be fair this is an often played game only it’s usually done with a little more subtlety like the Sony A77 to compete with the Canon 7D.
Canon has to be a little careful treading on their compact camera market and super strong DSLR sales but they realize that the market is changing and they don’t want to lose market share to their competitors. It’s probably not a bad time for them to step up. After all, being first to market with a new technology isn’t always the best place to be in a long game like consumer camera sales.
Here’s some of the leaked info from Wells Fargo Advisor: … Continue Reading