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3D is dead, long live 2D

February 1, 2011 by News

I was looking forward to seeing the Green Hornet. When I saw the trailer I thought Seth Rogan’s take on the super hero looked like a lot of fun. But when the trailer indicated that he movie was being released in 3D it subconsciously went to the bottom of my to-see list. With the notable exception of Avatar I just don’t like 3D movies. … Continue Reading

Redrock Micro 3DV Rig at Canon Expo

September 2, 2010 by Gear

Brian Valente just sent me photos of the new Redrock Micro 3D rig debuting at the Canon Expo in NY.

It’s called the 3DV rig and it is shown with the new Canon XF105 cameras announced yesterday. These cameras have a built in 3D assist function.

… Continue Reading

Ebert on why you should hate 3D.

May 12, 2010 by News

From one of the most respected voices in the movie industry, Roger Ebert, comes a balanced assessment on the 3D craze that Hollywood is currently going through.

That’s my position. I know it’s heresy to the biz side of show business. After all, 3-D has not only given Hollywood its biggest payday ($2.7 billion and counting for Avatar), but a slew of other hits. The year’s top three films—Alice in Wonderland, How to Train Your Dragon, and Clash of the Titans—were all projected in 3-D, and they’re only the beginning. The very notion of Jackass in 3-D may induce a wave of hysterical blindness, to avoid seeing Steve-O’s you-know-what in that way. But many directors, editors, and cinematographers agree with me about the shortcomings of 3-D. So do many movie lovers—even executives who feel stampeded by another Hollywood infatuation with a technology that was already pointless when their grandfathers played with stereoscopes. The heretics’ case, point by point:

… Continue Reading

ikan announces Stereoscope 3D Camera Support System for HDSLR

April 9, 2010 by News

Clint Milby over at ikan sent out a pre-NAB press release today announcing a Stereoscope 3D camera support system.

ikan proudly introduces our latest ELEMENTS configuration, the Stereoscope. The Stereoscope is a lightweight, portable solution for those needing a 3D Camera setup. Unlike other 3D camera mounts, the ikan Stereoscope is upgradable, customizable and collaborative with your other ikan ELEMENTS products.
… Continue Reading

Will the 3D bandwagon bust?

March 24, 2010 by News

Mike Fleming of Deadline New York raises a brilliant point about new crop of 3D movies; the studios love the the steeper ticket prices, but if the market gets flooded with cheesy looking 3D it will stunt the growth of the genre. Fleming reports that some directors are pushing back against the trend.

“After Toy Story, there were 10 really bad CG movies because everybody thought the success of that film was CG and not great characters that were beautifully designed and heartwarming,” Avatar’s James Cameron told me recently. “Now, you’ve got people quickly converting movies from 2D to 3D, which is not what we did. They’re expecting the same result, when in fact they will probably work against the adoption of 3D because they’ll be putting out an inferior product.”

Read the full article here.