An augmented future for multimedia producers
In the dying moments of 2009, the US issue of Esquire magazine was published amid a certain amount of fanfare.
For this was no ordinary magazine. It used augmented reality technology to turn the magazine itself into an interactive toy. Hold it up in front of your computer’s webcam, and magical things would happen. None other than Robert Downey Jnr would pop into life on your screen, welcoming you to the magazine and offering a menu of interactive extras. Here’s one reader’s instant reaction:
