Trend in Single Model Fashion Movies

I’m seeing a trend in sexy little short fashion films featuring/promoting a model as the main subject. BTW, I’m not going to label stuff on the PCN site as NSFW because you (our readers) are professional photographers and filmmakers who typically don’t work in cubicles with someone watching their every online move.

So enjoy these two shorts as inspiration. This first one that I came across a while back is interesting to me because it looks like a scenario where stills and motion were being shot simultaneously. … Continue Reading

Locking Mode Dial Modification for the 5D MarkII and 7D

One of the little improvements on the 60D that I really like is the locking mode dial and now you can have one put on your 5DMkII or 7D by Canon for $100.

Effective December 6, 2010, Canon will start to provide as a chargeable service, a locking mode dial modification for the “EOS 5D MarkII” and “EOS 7D” digital single-lens reflex cameras.

This modification is available, for a fee, to owners of these cameras who would prefer a Mode Dial which locks in place and can’t be accidentally moved during normal camera operation.

For USA residents, the pricing of the locking mode dial modification service for EOS 5D Mark II and 7D cameras has been set at $100 per camera as of December, 2010 – Canon Website

Newly Refined Rig for TV Commercials

Since the earlier post detailing the HDSLR rig we were using for the ABC Family commercials, my team has done several more tv commercials and have extensively refined the kit. The last setup was highly functional but a bit of a Frankenstein monster.

The new rig is more compact, cleaner and more functional, especially from the standpoint of pulling focus — which is kind of a big deal. You can see the new rig in the slideshow below. The major changes outlined underneath.

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Camera Selection & Production Speed

For a recent project I just completed, we needed a lot of footage from many locations but were on a tight budget and even tighter time schedule. This is a common situation in commercial work. Speed of production is where HDSLR cameras can make the previously impossible more viable.

On the “Cages & Light” branded film, we needed to shoot many different settings, and do it quickly as well as inconspicuously. The 5D we shot it on made this possible.
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HDSLR Rig for “ABC Family” TV Commercials

In the past year, TV commercials and short branded films have taken over the commercial side of my business (after years of advertising photography, aside from the book and exhibition work) — which is great, I love creating motion content.

I work with whichever camera is most appropriate for the job, ranging from Red MX cameras to vintage low tech options such as Super 8 film. As is often discussed here, sometimes an HDSLR is the right combination of look, economics, weight, light sensitivity, and workflow. This has been the case on a series of commercials I’ve been shooting for ABC Family.

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Shane Hurlbut ASC Keynote Presenter at PhotoCine Expo

Coming straight off his very successful HDSLR Bootcamp, Shane will be presenting the keynote presentation on Saturday September 25th for the PhotoCine Expo at the Los Angeles Film School. His presentation is entitled “Putting It All On The Screen: Use the 5D To Stretch Your Budget and Give Endless Possibilities To Your Vision”.
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