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Plot Device from Red Giant

Red Giant released a post production editing suite of ingestion tools, coloring and effects that they are calling Plot Device Bundles. They also created this short film showcasing the various looks and tools available. It’s a little silly but it’s nice to see the tools in action.
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MacVideo TV – Editing – Features – Blackmagic roll out DaVinci for $995

May 20, 2010 by News

Quick note (thanks to a tweet from Rodney) about a new piece of software that is sure to set the VDSLR world on fire. A fantastic color correction suite that used to cost $200,000 is now available to run on your Mac for (a mere) thousand bucks. Check, out the full review at MacVideo (link below)

Blackmagic roll out DaVinci for $995
World-class colour correction software now affordable to the masses

Rick Young
DaVinci for $995 – FCPUG NAB SuperMeet, April 13, 2010

Blackmagic Design has announced a revolution in high end color correction with new DaVinci Resolve 7.0 that includes support for the Mac OS X platform, upgraded user interface, improved video field support, a new EDL library, improved shared database support, as well as new pricing for all models starting from a very affordable $995.

[From MacVideo - Editing - Features - Blackmagic roll out DaVinci for $995]

They Shoot Horses JPEGs Don’t They

In the early days of the transition from analog film to digital still photography, the common wisdom was that you had to shoot digital images flat to get a proper exposure. This was a widespread misconception that I ended up debunking with many photographers when I showed them that not only could their film look be duplicated, but that it could be done in real time, shooting tethered using custom presets. The only real secret to capturing a great digital file is to properly light and expose the scene (shocking, I know). The rest of the image making chain comes down to workflow choices.

Now we are in the early days of the digital filmmaking transition and everyone looks to film/DI workflows that have been established for multi-million dollar projects using very expensive cameras and involving many steps and a multitude of specialists. This workflow compartmentalizes the jobs of Cinematographer, Camera Operator, Camera Assistant, DIT, Colorist, Editor, Lab etc.. The person exposing the film will not necessarily be involved in every step of this process. The workflow that makes sense in this world is to capture a scene with a wide latitude that has the most overhead to make corrections in post. Final color looks are rarely “baked-in” on the set.

Then comes inexpensive video capable DSLRs and the world of micro production and filmmaking is opened up to a much wider audience. The barrier to entry for creating high quality cinema style motion images is lowered … Continue Reading