Freeze Frame – Award Winning Canon Spot
I was catching up with the FStoppers blog, which features behind the scenes videos from photo shoots, and came across this award winning ad from Canon.
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I was catching up with the FStoppers blog, which features behind the scenes videos from photo shoots, and came across this award winning ad from Canon.
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The trend in using motion ads on web sites has heated up lately on sites like Gizmodo that appeal to the tech savvy crowd. I have no idea what cameras were used for these ads but these short graphic films are a good example of what can be done with a little creativity and affordable gear like HDSLRs. Check out this one from Norton Antivirus. The ad shows up as a mostly static banner in-line, meaning in the flow of the article instead of being placed on a header or in the sidebar. … Continue Reading
Seth Epstein from The Group Digital Agency answered my email questions with this great write up about his experience shooting a Suzuki ad spot using Canon 7D cameras. Part 1 was a breakdown of the production and actual shoot day, Part 2 was all about post issues. Up next is part 3 which is about how he pitched the job and set up the shot list.
I have seen a lot of information and behind the scenes footage for video DSLR shoots, but this is the first time I have seen someone sharing their complete process from inception through to delivery. A lot of the discussion in the forums and on blogs like PCN have been about how to use the technology. The next conversation needs to be – “how do we make money shooting motion with video DSLRs”? Monetizing this newly available technology is really the big question. How do you go from still photographer to filmmaker? Where does a creative visual person fit into the motion world as the barrier to entry lowers? Seth provides a good roadmap to achieving micro production. This shoot was for an online ad and had a budget that would have given most large agencies pause. As a matter of fact, I would bet this level of ad couldn’t have easily been achieved without the use of video DSLRs and a micro production approach.
Part 3 really gives us a look at the work that went into the concepts for this spot. Seth didn’t just get handed the job because of his past experiences or portfolio. He had to present his ideas in a framework that the client could understand and that the small crew could get behind. Being able to story board and present pitch treatments are the skills needed to move visual ideas into paid motion jobs. Take a look at what Seth went through to present his ideas before he began shooting.
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Seth Epstein from The Group Digital Agency has a great Suzuki spot up on Vimeo. But wait, thats not all, I contacted Seth and asked if he would elaborate on the shoot process. He got back to me with a bunch of behind the scenes information including client presentation treatments (3 different concepts), story boards and a breakdown of the whole shoot process. It was so much good information that I am breaking this article into 3 pieces and serializing them over the next few weeks. Lets start off by watching the Suzuki Directors Cut and then getting into what happened during the shoot. Future installments will cover the pre-production client process and then Post issues.
HD Directors Cut_Suzuki from Seth Epstein on Vimeo.
From Seth:
The Suzuki project was interesting because I played the roles of agency and production company. I was approached out of Japan to develop a spot for the European market based on some previous work. … Continue Reading
The Amazon Kindle commercial is a remarkable execution of a very clever idea. Even more compelling is the behind the scenes story of how the commercial was conceived and made, and how the piece propelled photographers Angela Kohler and Ithyle Griffiths into a career in commercial directing. Please join PhotoCine News for A Sit Down on the Set with Angela Kohler and Ithyle Griffiths.
Here’s the commercial:
Here’s the sit down:
Doritos held a contest called “Crash the Superbowl” where you could win $100,000,000 for first prize, $600,000 for second and $400,000 for third place. Fourth, fifth and sixth place received $25K. One of the top three winners is called “Underdog” and was shot on a Canon 5D Mark II. Check out a behind the scenes video interview with DP Barrett Phillips.
