Kevin Reilly is the entertainment president of Fox Broadcasting Company. Recently at MIPCON he presented a speech on how he used social media to market Fox’s hit shows Glee and New Girl. But the piece is so much more than that. It offers some extraordinary insight into the collision of the chaos that creativity needs to thrive and the surety required by the business side of television.
Graphic designer Owen Shifflett has written a thoughtful observation on the manner in which “inspiration” is used by creative professionals and the resulting decline in creativity.
Virtually all of us in creative fields keep an eye on what is happening in relevant artistic spheres, and it’s a common notion that thoroughly knowing what work is out there is not only acceptable, but essential to being in the game.
Or is it?
“The reality is that it’s easier to be inspired than it is to create an original idea… It’s easier to jump onto a design inspiration gallery site than it is to sit down with a blank sheet of paper and a pencil… It’s easier to copy a style or idea that works than try something that might miss the mark or outright fail. Above all, it’s cheaper mentally for us to rally around what’s already been done and emulate it. … Continue Reading
