PCN Talks to the Director of the Epic Snowboarding Film “The Art of Flight”
There are times when you encounter a movie trailer that is so intense that it shakes the foundation of everything you thought was possible.
There are times when you encounter a movie trailer that is so intense that it shakes the foundation of everything you thought was possible.
We recently went through the process of re-designing our website with one of the primary new objectives being adding motion content. So I did extensive research on the websites of directors, cinematographers, and leading production companies to see how they presented videos. I was surprised at how little effort most are making in this area.
I suspect the thinking of the directors and cinematographers is that nobody hires them for a serious commercial gig by discovering their website. It’s very much a matter of relationships and playing the inside game.
But I also think the world is changing fast with the barriers to entry lowering in the motion world, and with talented people increasingly able to compete on creativity rather than on access to expensive cameras and lights. The importance of a strong web presence is rising and becoming fundamental for directors and cinematographers.
So I set out to find the best-in-class practices and leading suppliers of related tools. I found some methods of integrating and presenting video to be more engaging than others.
