$7K RED Scarlet Dead

It looks like the long delayed RED Scarlet is never going to be, at least in the prosumer chassis at the $7K price point. RED’s Jim Jannard made the announcement New Years day on the REDUSER.net forums.

1. We have moved from the less robust Scarlet S35 chassis to the EPIC S35 chassis (like going from the economy car frame to the truck frame). Pro, not prosumer.

2. We are trying to maximize the performance specs given the cost cutting from the hardware, … Continue Reading

Hilarious take off on the iPhone vs. HTC video adapted for RED vs. Alexa

If you have been paying any attention to the Alexa or the RED you really need to watch this. Fair warning – it’s got some profanity!
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Is the EPIC from RED back on track? Jannard says it is!

Here is the post from Last night that “announces” the resolution of the killer bug that has been keeping the EPIC out of our hands. Way to go!

EPIC

We are not just behind schedule anymore… we are embarrassingly late. Trust me when I tell you this is a complicated and aggressive project. When one of the most respected companies in the industry is just releasing their brightest new star that does 1/5 of the resolution, half the maximum frame rate, in a box three times the size and for 3 times the price… that should tell you how tough a trick EPIC is.

Having said that, we have located the wicked, mean and nasty bug and our engineering team has put a bullet in the back of it’s head. That pesky bug has put us behind in our schedule (obviously) since it also held up the work that followed it. We are now making the type of progress we had hoped to be making a few months ago.

We have working EPIC cameras… and are adding features on a daily basis. Firmware upgrades are happening fast and furious. But please remember that we are not going to release a buggy camera with limited features this time, so keep that in mind. Lots of testing, upgrading, new features, bug patrol… and all of the above happening now. The RED ONE is now one of the most reliable cameras in the industry (after a humble beginning)… EPIC will not be a step backward.

During this development/testing time we have made the decision to add 13mm of length to the brain (about 1/2″ for those who are metric challenged), which means lots of new board spins to fit. This is small stuff compared to the battle we just had on monster bug patrol.

Tattoo cameras will go out as soon as we have a stable platform with a standard set of features… production to follow as soon as the Tattoo owners give us the thumbs up. We are in a hurry… but not so much as to get it wrong. I don’t think it is productive to promise another date… but we all are on the same page. The sooner the better.

Scarlet is moving along side the EPIC program as the big bug hit it as well. Production of Scarlet will trail EPIC… not exactly sure by how far. A lot of it has to do with just how fast we can get EPIC production rolling and solid.

In the end… we have a great project going on here. Once again… this is not an easy task (neither was the RED ONE)… which is exactly the way we want it. I wouldn’t want to be anywhere else doing anything different.

OK… next question?

[From Questions... answers. - REDUSER.net]

Jim Jannard says pro HDSLR users should be “embarrassed” on REDUSER.net

Jim makes it clear that he doesn’t consider HDSLR cameras as competition to the RED platform – and in their current incarnation he’s 100% right. He doesn’t seem too concerned about the financial resources available to Canon (et. al) and apparently thinks that they won’t be setting their sites on creating a studio quality movie camera in the near future. I think he’s probably wrong about that!

I fully expect the DSLR mfgs to get it right at some point. Make a non-line-skipping 4K camera. At that point, the difference will be RAW 5K and 6K vs. whatever they make. Until then, a line-skipping 1080P camera is just not in the running for a pro camera. Can you make OK images with a line-skipping 1080P camera? Sure. Should you be embarrassed? Yes. We are not in that business.

I saw the Canon commercial about shooting “motion stills”. They should be ashamed. Just try to take a still from their motion 1080P capture…

Jim

[From REDUSER.net - View Single Post - Bug...]

Red to show working EPIC camera at NAB | Electronista

Well, there has been a LOT going on with the big boys this last couple of weeks. Lots of head-to-head tests between ARRI and RED so it’s easy to understand why RED needed to up the ante at NAB. This might just be the DSLR killer that they have been promising – or will RED just get eaten alive by better financed and more established players in the motion picture camera (and related accessories). Only time will tell but the “Red-Heads” are sure to be rooting for the EPIC (and what’s with all the CAPITAL letter anyway?)

Red to show working EPIC camera at NAB
updated 05:05 pm EDT, Thu April 1, 2010
Red bringing EPIC 5K camera prototype to NAB show

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iPad Motion Content Re-Imagines the Magazine Format

Friend of PCN and speaker at last years Collision Conference, Alexx Henry, has teamed up with Viv Magazine and a great team of motion graphics artists to produce a Motion Magazine Cover and Feature spread.

This piece blew me away with it’s strong use of motion and great design work. A lot of magazines are showing their vision of iPad content that is mostly just moving printed material onto a new platform as a linkable PDF. Alex and Viv Magazine are really pushing the boundaries of what a modern magazine can be.

In my RSS feeds this morning there was an interesting post from Chase Jarvis about how creativity alone is not enough to succeed in todays advertising world. He says:

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